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I realized automation was non-negotiable when new leads were waiting hours—sometimes days—while I manually added them to my email list, tagged them, and logged them in a spreadsheet. Make solved that problem in one afternoon.
What Make Does
Make, formerly known as Integromat, is a visual automation platform. You connect applications with a drag-and-drop interface: when something happens in one app, Make performs an action in another app and can continue through an entire multi-step process.
Its visual interface is the biggest advantage over simpler automation tools. You can see the complete workflow as a diagram, making complex scenarios easier to understand, troubleshoot, and modify without writing code.
Make — At a Glance
My Five-Step Lead Follow-Up Automation
The first scenario connected every repetitive task that happened after a prospect completed my ClickFunnels opt-in form. Instead of relying on memory and manual data entry, Make moved the lead through five connected actions automatically.
Capture and Add the Lead
A new ClickFunnels opt-in triggers the scenario and adds the contact to the correct GetResponse email list.
Tag and Record the Source
Make applies the appropriate lead-source tag and logs the contact information in Google Sheets.
Notify and Begin Follow-Up
A Slack notification alerts me while GetResponse begins the automated email sequence immediately.
“The lead is already on my email list and receiving the right follow-up before I have even opened the notification.”
What Changed After the Automation Went Live
The complete scenario took approximately 90 minutes to build on a Saturday afternoon. After launch, it ran every time someone completed the form and finished the full process in about 10 seconds, with no manual input from me.
The immediate response removed the delay that had weakened my previous follow-up. New leads entered the email list before I saw the Slack alert, the correct source data was preserved, and the follow-up message launched while their interest was still fresh.
Since implementing the workflow in the original review, I had lost zero leads because of a failure in the manual process. The real return was not simply saving a few minutes—it was making sure the same critical steps happened correctly every time.
Automate a process you already understand: Map the manual steps first, including every required field and exception. A clear process is much easier to automate and troubleshoot.
How I Added ChatGPT to the Lead Workflow
Make’s integrations can do more than transfer information between applications. I built an enhanced scenario that sends a new lead’s details to ChatGPT so the first follow-up can reflect the specific resource that person requested.
Receive the new opt-in
Make captures the lead’s contact information and identifies which lead magnet or form produced the conversion.
Prepare the relevant context
The scenario organizes the approved information ChatGPT needs to personalize the message safely and consistently.
Generate the first email
ChatGPT drafts a personalized follow-up based on the resource downloaded and the defined messaging instructions.
Queue it in GetResponse
Make transfers the generated message into the email platform and places it in the appropriate follow-up sequence.
Monitor and improve
Review outputs and performance regularly so personalization remains accurate, helpful, and aligned with the brand.
The Cost, Affiliate Program, and My Verdict
At the time of the original review, Make’s free plan included 1,000 operations per month—enough for a small business running a few focused automations. Paid plans started at $9 per month for 10,000 operations.
Make also offered a 20% recurring commission on paid referrals. The product is a natural fit for entrepreneurs and online business builders because nearly every growing business has repetitive work that can be automated. Pricing, operation limits, and affiliate terms can change, so verify current details before recommending the platform.
The best starting point is not a complicated AI system. Choose one task that happens more than once a week, build a simple scenario, test every path, and let it run reliably before adding more steps.
If you are still moving the same information manually between applications, Make can probably turn that repeated work into a fast, visible, and dependable automation.
Watch operation usage: Each module action can consume an operation. Estimate monthly volume and review scenario history before scaling a workflow.
Key Takeaways
- Make connects applications through visible, no-code automation scenarios.
- The original five-step lead workflow took about 90 minutes to build and ran in 10 seconds.
- Immediate email-list entry and follow-up removed delays and manual process failures.
- ChatGPT can add controlled personalization before Make queues a message in GetResponse.
- Start with one repeated process, test it carefully, and monitor operation usage.
Your Next Step
Choose one task you repeat every week and map the trigger, actions, data, and final result.
Try Make Free →This post contains affiliate links. I may earn a commission if you purchase through one of my links, at no additional cost to you. I only recommend tools I genuinely believe can help entrepreneurs.
